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ESM 249

Environmental Persuasion

Matthew Potoski

Prerequisites: None

Units: 2


An introduction to the practice of environmental communications in professional settings. Topics include environmental psychology, message framing, persuasion, and decision making, with a focus on public media and communication. Focuses on how to design and implement public media communication programs to be effective for particular audiences, goals and circumstances.

Course Syllabus: Winter 2017


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