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ESM 440

Strategic Environmental Communication

Lisa Leombruni

Prerequisites: None

Units: 4


Successful environmental communication is not just about getting the facts right. Before tackling an issue, it's critical to consider the intended audiences and their values and attitudes--and to use effective storytelling to reach them. To learn to message effectively, students will study the theory behind persuasion and decision-making, including how reason, emotion, and social influence work, and practice writing for a diversity of audiences, including the general public, policymakers, and funders. Students will also learn how to develop compelling stories from good ideas, using conflict, drama, and character, and gain an understanding of the complex media environment in which their messages compete for attention.

Course Syllabus: Spring 2021


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