Master's Group Project
Year
2027

Developing Benchmark Values & Methodology for Sustainability in Sports Production

Faculty Advisors
Matt Potoski
Clients
Sustainable Entertainment Alliance (SEA)
sports broadcasted in a camera
Description

The entertainment industry lacks unified, evidence-based benchmarks for sports broadcast productions, limiting companies' ability to measure and report emissions with  confidence. This project will analyze the sports broadcast production process to identify key emission sources, develop a standardized carbon footprinting methodology aligned with GHG Protocol principles, and establish industry benchmarks for common sports broadcast scenarios. The resulting tools and guidance will help studios and production companies complete more accurate corporate GHG inventories, comply with emerging regulatory requirements, and design meaningful emissions reduction strategies.