Courses
ESM 233
Testing Innovation Opportunities and Organizational Readiness
Instructors:
Emily Cotter
Prerequisites: None
Units: 2
Description
In this practicum, students test a business model innovation designed to improve environmental impact for a specific corporation. Working on a team with an industry mentor, students conduct customer and market research to validate their idea and assess their corporation’s innovation culture. Practical application of theory and tools from ESM 281.
Course Syllabus: Spring 2023
