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ESM 233

Testing Innovation Opportunities and Organizational Readiness

Emily Cotter

Prerequisites: None

Units: 2


In this practicum, students test a business model innovation designed to improve environmental impact for a specific corporation. Working on a team with an industry mentor, students conduct customer and market research to validate their idea and assess their corporation’s innovation culture. Practical application of theory and tools from ESM 281.  

Course Syllabus: Winter 2024

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