Skip to main content
Courses

ESM 256B

New Venture Opportunity Analysis

Instructors:
Emily Cotter

Prerequisites: ESM 256A or instructor permission

Units: 4

Description

Development of the analytical and conceptual skills required to assess the feasibility of a new venture opportunity. Topics include industry analysis, concept development, market definition, customer discovery, elements of a business model and competitive analysis.

Course Syllabus: Winter 2020

Return to MESM Class List