ESM 440A
Course Name
Strategic Environmental Communication
Course Name
Strategic Environmental Communication
Prerequisites
None
Units
2
Description
Successful environmental communication is not just about getting the facts right. Before tackling an issue, it's critical to consider the intended audiences and their values and attitudes. In this class you will study communication theory, including how logic, emotion, persuasion, and social influence work. You will also learn about strategic messaging and outreach to achieve your communication goals.
Course Syllabus: Fall 2024