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Courses

ESM 440A

Strategic Environmental Communication

Instructors:
Heather Hodges

Units: 2

Description

Successful environmental communication is not just about getting the facts right. Before tackling an issue, it's critical to consider the intended audiences and their values and attitudes. In this class you will study communication theory, including how logic, emotion, persuasion, and social influence work. You will also learn about strategic messaging and outreach to achieve your communication goals.

 

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