Rebecca oversees admissions and recruitment efforts at the Bren School and spends a lot of her time implementing new technology- and data-driven systems to support operations for the Admissions and Student Affairs unit. She administers Salesforce as a Customer Relationship Management (CRM) system, a marketing automation solution (Pardot), and a community platform (Community Cloud). Rebecca advises prospective students through the admissions process and supports current students as they reach their milestones throughout their time at Bren. She captures and tracks leads to automate marketing efforts, manages the admissions and student affairs databases, evaluates applications and makes admissions decisions, coordinates outreach efforts, creates and maintains web content, facilitates events and activities, connects students with campus resources, etc.
Prior to joining the Bren School, Rebecca worked as a Staff Research Associate for the UC Division of Agriculture and Natural Resources, and at Santa Barbara's Natural History Museum, educating the public about marine conservation. She received her BS in Ecology & Evolution with high honors from UC Santa Barbara.
Rebecca enjoys rollerblading around Bren Hall and UCSB on her lunch breaks and spends her free time dancing, practicing yoga, and creating art.