The impacts of climate change and economic and racial inequality are inextricably linked. Interdisciplinary academic research institutions such as the Bren School are examining these problems through a more holistic lens to better illustrate their cascading effects. However, placing these issues within the context of our everyday lives can often be difficult. Moving research findings from the ivory tower vacuum to public discourse is an effort that requires strategic and compelling storytelling.
Master of Environmental Science and Management students in the Strategic Environmental Communication Focus (BrenComm) work on projects that aim to do just this, collaborating with clients on real-world environmental communication challenges.
With funding support from Southern California Edison, a BrenComm student team worked with outreach program emPOWER to develop an outreach strategy for spreading awareness of, and promoting enrollment in, state and federally-funded clean energy programs for income eligible, Latino/a and communities of color in California – specifically LA, the Inland Empire, and the Central Valley.
Through partnerships with Liberty Hill Foundation and the Center for Sustainable Energy, BrenComm students created tailored marketing materials including informational flyers and promotional videos such as this one.
