Communications Focus
Year
2023
Blue Whales Blue Skies Certification Strategy
Group Members
Sachiko Lamen
,
Anusha Sridhara
,
Devon Rossi
,
Julia Bickford
Faculty Advisors
Lisa Leombruni
Clients
NOAA - National Oceanic and Atmospheric Administration
Deliverables
Description
The BWBS program is a successful incentive program that slows ships in the SB Channel to reduce pollution & whale strikes—but it must become more widely adopted to have the intended impact. This team presents a strategy to build a pathway to certification through a brand ambassador network.