Communications Focus
Year
2021
Parks Are Essential Campaign
Group Members
Veronica Weber
,
Yani Pohl
Faculty Advisors
Lisa Leombruni
Clients
Conejo Recreation & Parks Department
Deliverables
![Trail in the Santa Barbara mountains](/sites/default/files/2024-11/Terrace-40.jpg)
Description
The Conejo Recreation & Parks Department hopes to reach residents to communicate benefits of local parks to spark increased use, interest, and support for future park initiatives. This multi-part, research-based campaign includes a survey, strategic messaging, video competitions, and calls to action.