Communications Focus
Year
2021

Parks Are Essential Campaign

Group Members
Veronica Weber , Yani Pohl
Faculty Advisors
Lisa Leombruni
Clients
Conejo Recreation & Parks Department
Trail in the Santa Barbara mountains
Description

The Conejo Recreation & Parks Department hopes to reach residents to communicate benefits of local parks to spark increased use, interest, and support for future park initiatives. This multi-part, research-based campaign includes a survey, strategic messaging, video competitions, and calls to action.