Blue Whales Blue Skies Certification Strategy
The BWBS program is a successful incentive program that slows ships in the SB Channel to reduce pollution & whale strikes—but it must become more widely adopted to have the intended impact. This team presents a strategy to build a pathway to certification through a brand ambassador network.
Group Members: Sachiko Lamen, Anusha Sridhara, Devon Rossi, Julia Bickford
Faculty Advisors: Lisa Leombruni
Clients: NOAA - National Oceanic and Atmospheric Administration
