We understand the importance of compelling science stories— a science or management solution is only as effective as your ability to communicate it. Environmental professionals need to engage a wider public now more than ever.
The MESM Strategic Environmental Communication and Media focus gives you the skills to clearly communicate environmental solutions and engage community action.
As a Master of Environmental Science and Management student at Bren, you can choose one or more optional academic focus areas to enhance your master’s experience. The MESM Communication focus is a unique program that provides training in science and environmental communication combined with your master's degree. You will take coursework in and complete a capstone in communication and media – such as outreach and education, video production, gaming, multimedia, public relations, brand strategy, and more – and gain skills that will give you a competitive advantage for employers.
Students pursuing any of the seven specializations offered through the MESM program may add the Communication focus to supplement their training.
The Communication focus trains storytellers, strategic thinkers, and compelling communicators to solve environmental problems through creativity, media, and inspired outreach. The strength of the program lies within its innovative coursework, a blend of theory and practice. Our training will help you to create compelling narratives, reach strategically selected audiences, work comfortably within a variety of media formats, and assess your message impact. You will also acquire indispensable verbal and written communication skills and learn media tools such as video production, social media, grassroots organizing, or writing. Bren MESM graduates who have completed the Communication focus have enhanced career opportunities and have been placed everywhere from communication consulting firms, to community outreach management positions, to jobs as organizational spokespeople and strategists.
Focus Area Coursework
The Communication focus area offers over a dozen courses in science and environmental communication theory, skill building, and applied client work. As focus areas are optional for MESM students, focus area coursework is completed in addition to the core curriculum and chosen specialization requirements.
ESM 440 Strategic Environmental Communication
ESM 449 Environmental Communication Practicum (Capstone)
Electives (2 COURSES REQUIRED, FOR A MINIMUM OF 4 TOTAL UNITS)
ESM 437 Writing Skills for Environmental Professionals
ESM 441 Environmental Media Production
ESM 442 Communication for Civic Engagement & Grassroots Organizing
ESM 439 Environmental Data Visualization
ESM 438 Presentation Skills for Environmental Professionals
ESM 430 Workshops in Environmental Communication
ESM 269 Survey Design & Environmental Public Opinion
ESM 283 Environmental Negotiation
ESM 296 Equity & the Environment
FAMST 118 Green Screen
TMP 244 Entrepreneurial Marketing
Regardless of your specialization at Bren, you should take the Comm Focus. Every position that I interviewed for required some type of effective communication. And being able to cite examples of that and talk about what we did through the Comm Capstone or other classes was really valuable in my interview process. Communication skills are so important for every position, especially the environmental field.
- Giovanna Davila, Communications Analyst at Sustainable Apparel Coalition (MESM 2019)
The communication capstone project represents a culmination of the applied skills that Communication focus students learn. This experience helps students build skills and a communication portfolio while working for an external client over ten weeks in spring quarter. Students may also develop their own communication products or expand upon their Master's Group Project or Eco-E Project.
Students and potential clients are encouraged to propose communication capstone projects. Successful projects should focus on a clear goal, such as raising awareness, promoting engagement, creating educational opportunities, or compelling individuals to engage in pro-environmental behavior. They must also incorporate at least two of the following: strategy, narrative/story development, audience research, development of a communication skill or tool.
Get to Know BrenComm
The BrenComm program goes beyond the Communication focus to offer opportunities for students and the community. Learn more about BrenComm and the people behind the trainings and workshops. Explore an archive of past capstone projects and ongoing BrenComm research. Get to know the BrenComm team and alumni, and read the BrenComm blog.
I analyze a lot of grant proposals and it is really eye opening to see the quality of the proposals and the storytelling aspect. Being at Bren and being a part of the Comm Focus made me hyper-aware of that; how do you get your message across, how do you translate the complex into something that’s digestible? The Comm Focus and the overall work at Bren have really helped me hone in on that.
- Keith Shattenkirk, Program Officer of Aquatic Ecosystems at Patagonia (MESM 2015)